Changing the image of disability

Rewriting the Story of Disability

We’re working to change how disability is seen by reshaping the visual story that surrounds it. This campaign challenges outdated portrayals, increases authentic representation, and promotes imagery that reflects the real lives, identities, and experiences of disabled people. By replacing stereotypes with accurate, respectful, and empowering visuals, we aim to ensure disabled people are represented with the dignity and visibility they deserve.

Changing the image of disability: campaign

Find out more about why we’ve created this campaign and all the resources available.

Research findings

Statistics and infographics from our research.

Member and Partner only

Disability Smart Image Bank

Working with disabled people we have created an image bank of over 750 images which accurately and realistically portray disability for BDF membership, and a free collection for media organisations.

Image gallery

Preview some of the images from our Disability Smart Image Bank.

Open to all

Guidance: How to select, commission and use disability-smart images

Disabled people are underrepresented and misrepresented in the images we see in the media, advertising, and marketing. You can help change that. 

Open to all

Ten principles of disability-smart imagery

Top ten tips on using disability-smart imagery in an inclusive way.

Campaign supporters

We’re delighted to have the support of a number of high-profile people with lived experience of disability.

Behind the scenes

Our disability-smart images were taken in a range of locations and settings and feature over 50 disabled models. Watch our videos for a peek behind the scenes.

Information for the media

Access to free images from our Disability Smart Image Bank and guidance on using disability-smart imagery for the media.

Thank you

A big thank you to everyone that was involved in helping us develop this campaign and resources.

If you require this content in a different format, contact [email protected].