Changing the image of disability webinar – for media professionals

Business Disability Forum’s ‘Changing the image of disability’ campaign aims to transform the way that disabled people and disability are represented in the media, advertising and marketing.

We recently launched:

• Guidance on selecting, choosing and using disability-smart images
• 50 images from our Disability Smart Image Bank for free use by the media. (Access to all 480 images is a membership benefit.)
• Findings from our research with Ipsos into how disability is portrayed in media and advertising.

Who should attend?

This webinar is aimed at journalists looking for pictures to illustrate stories, picture editors, advertising, marketing and PR agencies, publishers, brand professionals, photographers and businesses. You will:

• Learn how to select, commission and use images in a disability-smart way
• Explore best practice in using captions and alternative text to increase understanding of disability and long-term conditions
• See the images available.
• Hear about our research findings.

Speakers

• Lara Davis, Head of Communications and Marketing, Business Disability Forum
• Sarah Bartlett, Press Consultant and Writer, Business Disability Forum

Note

This webinar is not intended for BDF membership, please access the Changing the image of disability webinar that ran in December 2023. Not sure if your organisation is a Member or Partner? See a full list of Members and Partners here.