About Purpl

Purpl Disabled Discounts – How Your Brand Can Make a Difference

If you’re already part of Purpl, you’ll know the many benefits of making life more affordable and inclusive for disabled people. Partnering with Purpl means your brand can access one of the most powerful but under-served markets in the UK.

Purpl is the UK’s first dedicated membership platform for disabled people. Founded by Georgina Colman, who lives with both MS and ADHD. We connect our members with offers and exclusive discounts from brands who share our mission: to tackle the unfair extra cost of disability and make everyday life more affordable.

Disabled households face an average of £1095 in additional monthly costs, from higher energy bills to mobility aids and accessible transport. At the same time, UK businesses often overlook the Purple Pound — the £274 billion spending power of disabled people and their families. Research shows that three-quarters of disabled customers have walked away from a business because of poor accessibility or lack of inclusion. That’s a missed opportunity no brand can afford.

Purpl bridges this gap: helping businesses demonstrate their commitment to accessibility and fairness, while delivering real savings to disabled people.

What motivates Purpl to make a difference?

Purpl’s journey doesn’t stop at providing discounts. Our long-term vision is to create the Purpl Foundation, a dedicated fund that will offer grants to members of our community who need extra financial support. These grants could help cover the cost of essential equipment, home adaptations, access to therapies, or other life-changing support, things that will directly improve the everyday quality of life for disabled people.

When you partner with Purpl, you’re not just offering discounts — you will be making a real difference and helping to create a future where disabled people don’t face higher costs just to live their lives.

12 Reasons to Partner with Purpl

1. Unlock the Purple Pound. Partnering with Purpl gives you direct access to the £274 billion spending power of disabled people and their families in the UK.
   
2. Tackle the cost of disability. Your discounts directly reduce the unfair extra costs disabled households face every single month.
   
3. Stand out as an inclusive brand. Featuring on Purpl demonstrates your genuine commitment to accessibility, inclusion, and social value.
   
4. Reach a loyal, engaged audience. Disabled people are more likely to return to and recommend brands that treat them fairly and consistently.
   
5. Showcase your brand. Benefit from a dedicated profile page highlighting your logo, offers, and accessibility credentials.
   
6. Be everywhere that matters. Enjoy multi-channel promotion across Purpl’s newsletters, social media, campaigns, and website features.
   
7. Boost your reputation. Gain positive PR through joint press campaigns, stories, and media that highlight your role in tackling the cost of disability.
   
8. Learn from the community. Access valuable market insights from engaged members to understand their spending habits and preferences.
   
9. Tell authentic stories. Collaborate with us to share powerful, real-life examples of how your offers have improved lives.
   
10. Join a bigger mission. Align with Purpl’s vision to help disabled people save money today, while working towards the creation of the Purpl Foundation.
    
11. Drive meaningful social impact. Every partnership with Purpl contributes to a fairer, more affordable society for disabled people.
    
12. Be part of a trusted network. Purpl only partners with brands that share our values — giving members the confidence that your business is one they can trust.

More information

If your brand would like to get involved and help make a real difference then please contact the team hello@thepurplco.com.

If you require this content in a different format, contact enquiries@businessdisabilityforum.org.uk.