Holiday accommodation – What disabled consumers choose to buy and why

Holiday accommodation – What disabled consumers choose to buy and why

Introduction

Choosing where to go on holiday should be a pleasurable experience – but for many disabled consumers it can be unnecessarily stressful. We all want to know what our accommodation will be like and the facilities on offer that will make our stay comfortable and enjoyable.

Many disabled people, however, cannot find the information they need to book with confidence. If accommodation isn’t accessible, or information about accessibility isn’t available, then the opportunity may not become a reality and the holiday provider loses a valuable booking.

Download the PDF in the sidebar for the full report.

Who is this for?

‘What disabled consumers choose to buy and why’ is for everyone involved in improving the experience of disabled consumers whether online, by phone or in-person. The findings will be useful for customer experience managers, customer service personnel, facilities and property managers and also for D&I and HR professionals responsible for attracting and hiring customer-service staff.

Methodology

Business Disability Forum (supported by Microsoft) commissioned Open Inclusion to gather business and consumer insights in the period from September 2021 to January 2022.

These insights were drawn from:

• Ten depth interviews with businesses were undertaken by Business Disability Forum amongst their Members and Partners.
• A quantitative survey of 1,001 people. A quantitative survey carried out by Ipsos on behalf of the Business Disability Forum, interviewing 1,001 adults aged 18+ in Great Britain between 26 November and 5 December 2021. The survey was carried out to explore the differences in attitudes to decision making between disabled and non-disabled consumers. Disabled respondents self-selected their disability and included people with sensory, physical, neurodiverse, mental health, cognitive and long-term conditions and access needs related to aging. In total 457 respondents opted in to one or more of these. The data has been weighted to the known offline population proportions for age within gender, government office region, working status, social grade (and ethnicity in the UK).
• A qualitative and detailed online survey (241 respondents all with disabilities answered a 25-minute questionnaire).
• Focus groups of four separate 90-minute sessions facilitated by Open Inclusion.

View full research methodology.

Read more

See the rest of the sector-specific reports in this series:

• Banking and insurance
• Days out and leisure
• Hospitality
• Retail
• Technology
• Utilities.

See the main report and detailed findings.