Last reviewed: February 2024
Understanding diverse experiences
In 2015, Barclays consulted with accessibility experts and disabled people to create a range of personas, representing people with different disabilities. They were created to demonstrate how different disabilities can mean people interact with products and services differently.
We encourage organisations to use these personas to consider how disabled people use their products and services, including any difficulties they may experience. Think about how your products and services could be improved to work better for everyone.
These personas are not exhaustive. There are many more different ways a disability could affect how someone interacts with your organisation. Equally, the disabilities shown here may lead to alternative experiences, as many factors other than disability can have an impact.
Further information
- Our resource, ‘Customer consultation methods,’ has advice on finding out more about what your customers need.
- Our research project, ‘What disabled consumers choose to buy and why,’ looked at disabled people’s experiences as consumers, and how they choose which products or services to consume.
- Advice Service – Available to BDF Members and Partners who want guidance on specific questions.
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