Changing the image of disability
Our campaign to increase representation and improve how disabled people and disability are portrayed in images.
About Changing the image of disability campaign
Find out more about why we’ve created this campaign and all the resources available.
Research findings
Statistics and infographics from our research.
Disability Smart Image Bank
Working with disabled people we have created an image bank of nearly 600 images which accurately and realistically portrays disability.
Image gallery
Preview some of the images from our Disability Smart Image Bank.
Guidance: How to select, commission and use disability-smart images
Disabled people are underrepresented and misrepresented in the images we see in the media, advertising, and marketing. You can help change that.Â
Ten principles of disability-smart imagery
Top ten tips on using disability-smart imagery in an inclusive way.
Campaign supporters
We’re delighted to have the support of a number of high-profile people with lived experience of disability.
Behind the scenes
Our first collection of images was taken across 6 locations and multiple settings, and involved over 40 disabled volunteer and professional models. Watch this video for a peek behind the…
Information for the media
Access to free images from our Disability Smart Image Bank and guidance on using disability-smart imagery for the media.
Thank you
A big thank you to everyone that was involved in helping us develop this campaign and resources.
Join us
Access to our full Disability Smart Image Bank is just one of the many exclusive benefits enjoyed by our 580+ Members, which include UK and global brands, public and third sector organisations.
If you require this content in a different format, contact enquiries@businessdisabilityforum.org.uk.
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Disability Smart Awards 2025
Entries are open until 17 January 2025.
Enter today to gain recognition for your organisation’s impact…
Changing the image of disability
Our campaign to increase representation and improve how disabled people and disability are portrayed in…
Membership benefits
Join us to access disability inclusion advice and support, and to learn from other organisations.
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