Fifteen new images have been launched to the media this week as part of our Changing the image of disability campaign, which aims to improve the way that disability is portrayed in the media and advertising.
Last week, we added a new collection of images to our Disability Smart Image Bank. Here disabled models Courtney and Fleur tell us why our ‘Changing the image of disability’ campaign and Disability Smart Image Bank are so important to them. For Courtney, who has a mental health condition, deciding to become a model for…
Business Disability Forum (BDF) has launched a new collection of images to mark ‘International Day of Persons with Disabilities today’ (3 December). The images of disabled people in everyday situations will be available to businesses and the media and aim to challenge perceptions and increase understanding around disability. They are the latest addition to Business Disability Forum’s extensive Disability Smart Image Bank and its ‘Changing the image of disability’ campaign.
How might it feel to rarely see yourself represented in the images you see in the media, marketing and advertising? Would you want to work for an organisation, buy products or access services from a business where you feel invisible, overlooked or misunderstood? 1 in 4 people in the UK have a disability, but in…
Lucy Ruck, BDF’s Taskforce Manager, talks about our Changing the image of disability campaign. How often do you see yourself? I’m not talking about seeing yourself in a mirror, but see yourself represented in media, advertising and marketing? Until the Paralympics, I’d never really seen an amputee/person with a prosthetic, unless it was in a…
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