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New Changing the image of disability campaign research launches 

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How might it feel to rarely see yourself represented in the images you see in the media, marketing and advertising?  Would you want to work for an organisation, buy products or access services from a business where you feel invisible, overlooked or misunderstood?   1 in 4 people in the UK have a disability, but in…

Changing the image of disability: why authentic representation is so important for the disabled community

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Lucy Ruck, BDF’s Taskforce Manager, talks about our Changing the image of disability campaign. How often do you see yourself? I’m not talking about seeing yourself in a mirror, but see yourself represented in media, advertising and marketing? Until the Paralympics, I’d never really seen an amputee/person with a prosthetic, unless it was in a…

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