Changing the image of disability: Why ‘seeing yourself’ represented is so important

Last week, we added a new collection of images to our Disability Smart Image Bank. Here disabled models Courtney and Fleur tell us why our ‘Changing the image of disability’ campaign and Disability Smart Image Bank are so important to them.  For Courtney, who has a mental health condition, deciding to become a model for…

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What do Business Disability Forum’s members need from a future Government?

At Business Disability Forum (BDF) we have been considering everything our Members and Partners, and disabled people working with them, will need from a future Government to expand disability inclusion even further, in their own organisations as well as in society. We have identified the 5 key strategies from a future Government to allow this…

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What the Flexible Working Act means – and what it doesn’t

Two significant new acts have come into force for employers and employees in the UK. One is The Employment Relations (Flexible Working) Act 2023; the other is The Carer’s Leave Act 2023. We responded to the Government consultations on both pieces of legislation, drawing on the views of our Members and Partners. For this blog,…

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New Changing the image of disability campaign research launches 

How might it feel to rarely see yourself represented in the images you see in the media, marketing and advertising?  Would you want to work for an organisation, buy products or access services from a business where you feel invisible, overlooked or misunderstood?   1 in 4 people in the UK have a disability, but in…

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The Government’s Disability Action Plan: Its history and content

Last week saw the publication of the UK government’s Disability Action Plan. The purpose of the Disability Action Plan was to provide short-term measures that the government can achieve during 2024, in the run up to the next general election. The government has stated that the Disability Action Plan and the longer-term National Disability Strategy…

Changing the image of disability: why authentic representation is so important for the disabled community

Lucy Ruck, BDF’s Taskforce Manager, talks about our Changing the image of disability campaign. How often do you see yourself? I’m not talking about seeing yourself in a mirror, but see yourself represented in media, advertising and marketing? Until the Paralympics, I’d never really seen an amputee/person with a prosthetic, unless it was in a…

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