Kristina is General Manager at Microsoft UK & Ireland for Consumer Channel Sales and Marketing. She leads a diverse team of sales and marketing professionals at Microsoft representing all consumer lines of business. In this role she oversees Consumer channel sales and marketing strategy across Windows PC, Surface, PC Accessories, Gaming, M365 and Office.
Kristina has 20 years’ experience in the tech industry, of which 10 were spent in a variety of leadership roles in Sales, Finance and General management across Microsoft in UK, Germany, CEE and EMEA region. Kristina joined Microsoft in 2005 from HP.
Having lived in five different countries she has a strong passion for diversity and inclusion particularly in building and leading diverse organizations and creating an all-embracing environment where everyone can be at their best. She is the global executive sponsorship for Inclusion and Allyship within the Consumer channel sales and marketing organization.
Outside of work, she is married and moved from Munich to her new home in Covent Garden, London. She enjoys painting, travelling and is a big opera fan.