Lucy Pullicino

Director, Inclusive Experience Ltd.

Lucy Pullicino founded Inclusive Experience Ltd in November 2009, after an eight year carrer working at the BBC.

Lucy became passionate about user experience, user centered design, accessibility and digital inclusion while working as a web producer for BBC websites including BBC Radio 2, EastEnders and Search (the BBC’s site and web search).

In 2006 she co-founded the BBC’s accessibility team within the BBC’s Future Media and Technology (FM&T) division and became responsible for ensuring the accessibility of BBC online and mobile products and services.

In this role, Lucy took a practical, hands-on approach to accessibility as well as strategic one; bringing disabled users into user research and product testing, for the first time at the BBC

She co-wrote and promoted the use of the BBC’s Accessibility Standards and Guidelines, introduced accessibility testing as best practice throughout the Future Media and Technology (FM&T) division, and worked directly with multidisciplinary web teams to improve and raise the standard of accessibility across many flagships sites including BBC News, Food, Sport, the Winter Olympics desktop app, Weather, Merlin, Radio 2 online, CBBC and CBeebies games, the BBC’s customisable homepage, Mobile, (the BBC's international homepage) and version 1, and 2 of the iPlayer, which later won the BIMA Award for Usability & Accessibility in 2009

Lucy was keen to work with developers, designers, usability specialists, project managers, producers and product owners across the BBC to drive the full integration of accessibility into every aspect of the development cycle. She also encouraged and enabled teams to regularly engage with their disabled users.

In 2010, Lucy became Senior Accessibility specialist for BBC Future Media and Technology (FM&T); the first role of its kind at the BBC.  In this position she was invited to chair the BBC's Accessibility Working Group to facilitate the improvement of the BBC accessibility standards. She also initiated and led the complete redesign of the BBC's accessibility web site, My Web My Way.

Two of Lucy’s biggest achievements were the development of the FM&T-wide accessibility training strategy and the production of the pan-BBC accessibility e-learning course, which is still used today to introduce all new FM&T staff and suppliers to the BBC’s accessibility standards. 

Since becoming a freelance accessibility consultant, Lucy has worked on a range of projects for an extensive list of both private and public sector clients including Channel 4, Channel 4 Paralympics, Medical Device Usability (MDU), Steely Eye, NSi,, Contact Associates, MacMillan Cancer Trust and the BBC.