Seminar - Inclusive communications: getting it right

Laptops on a table at a seminar

Generously hosted by Ashurst LLP

With over 11.6 million disabled people living in the UK, understanding how to communicate with varied audiences that include people with disabilities is a business imperative.

From hard copy bills to shop signage, to email marketing and social media campaigns, every medium you use to share messages with your customers will present particular barriers for people with certain impairments. Removing these barriers to communication will require an understanding of both the individual's communication needs and how best to meet these needs.

Disability-smart organisations will have processes in place that ensure communications are produced and disseminated in an inclusive way, with accessibility considerations in mind from the outset. However, we continue to see evidence of businesses ignoring the needs of disabled people by failing to produce inclusive communications, whether through an inaccessible website or not providing a variety of ways for customers to contact the organisation.

This seminar will focus on best practice in designing, delivering and evaluating the effectiveness of inclusive communications. We'll hear from organisations within our membership that are getting inclusive communications right, and share our own practical advice on how to address communication barriers within your organisation to increase engagement.

Delegates will have a chance to participate in discussions around any particular challenges they might be facing within their own organisation around delivering inclusive communications.

In this seminar, we will discuss:

  • The importance of disability to your communications.
  • Best practice approaches to inclusive communications.
  • The business benefits of getting communications right.
  • How to make immediate, practical changes to your communications to better engage with both disabled and non-disabled people.
  • The importance of user testing, instead of a one-size-fits-all approach.
  • Your legal obligations in relation to delivering communications.

Who should attend?

Anyone with responsibility for overseeing communications, digital communications, marketing, customer engagement, customer experience or design functions within a business; diversity and inclusion professionals.

Event details

Date:

Time:

1:00pm - 4:00pm

Address:

Ashurst LLP, Broadwalk House, 5 Appold St,
London
EC2A 2HA

Prices and booking

Members and Partners:

£149

Non-Members:

£199

Not sure if your organisation is a Member? A full Member list can be found on this page.

Please complete the event registration form at the bottom of this page.

Event registration

 

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We will contact you to confirm your booking and arrange payment (if required). If you do not hear from us within 48 hours of making your booking, please contact us.