Press release: EE rises to take Silver in Business Disability Forum’s Disability Standard

26 October 2016

London, UK: EE has been recognised for its wide-reaching commitment to disabled customers and employees with Silver status in Business Disability Forum’s (BDF’s) world-renown Disability Standard.

This means EE is now among the highest-scoring companies assessed by BDF, having boosted their score from 73% in 2015 to 80.57% this year.

This follows wide-ranging initiatives by EE to become even more ‘disability-smart’ after achieving Bronze status in the Disability Standard last year, using specialised training for staff and modern assistive technology to build on the organisation’s achievements.

Customer service systems at the company have been upgraded to become more inclusive, while a specialised team of Disability Champions dedicated to helping disabled customers has grown from 15 to over 70 agents in less than a year.

EE has also introduced a Video Relay Service to enable deaf customers to communicate with customer service agents by a third party interpreter, and installed hearing loops in all its stores.

Internally, EE has streamlined the workplace adjustments process to make it faster and more efficient and implemented a range of training and information programmes around disability for their staff.

One aspect of this is their new ‘adjustment passports’ for people with specific conditions, setting out the adjustments they might need in the workplace.

EE has also assembled a taskforce to make the business’s online presence as accessible as possible.

Sarah-Jane Henly, HR Director, EE, said: 

“We are delighted EE has achieved Silver in the Disability Standard, advancing on our achieving Bronze last year.  It reflects our on-going focus and dedication to making EE become a more disability-smart organisation for our employees and customers alike.” 

Tania Young, Corporate Responsibility Manager, BT, said: 

We know there is more to do, the Disability Standard has helped EE create a framework for disability-smart initiatives across the organisation – helping to support employees and customers.”

Angela Matthews, Senior Disability Consultant at BDF, said:

“EE have really built on their successes over the past year to reach even higher standards of practice around disability and accessibility. They have taken a whole-organisation approach to embedding disability into day-to-day operations and so created a more inclusive environment for both employees and customers.

As a result EE have joined a select group of organisations which BDF recognise as being exceptionally disability-smart.”


1.    Business Disability Forum (BDF) is a world-leading membership body bringing together business and the public sector to build disability-smart organisations. BDF has more than 25 years’ experience of working with public and private sector employers and service providers. For more information about the Forum please visit:   

2.    For more information about the Disability Standard and to view the Roll of Honour, please visit:

3.    For further information on BDF please contact Samuel Buckley on:   

4. EE is a member of the BT Group, hence one of the spokeswomen quoted is an employee of BT.